Carousell acquires Duriana to cement leadership in Malaysia, consolidates position as largest mobile classifieds marketplace in APAC

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Acquisition of over 600,000 users cements Carousell’s position as market leader in Malaysia and also advances its position in Philippines

Singapore, 5 January 2017 – Carousell acquires Duriana, a Malaysian-based mobile classifieds startup, to become the top mobile classifieds player in Malaysia. The deal also gives a significant boost to Carousell in Philippines, where Duriana has built a credible presence, and cements Carousell’s position as the largest and fastest growing mobile classifieds marketplace in APAC.

Duriana is Carousell’s third acquisition in less than six months, and demonstrates its determination to become the world’s number one mobile classifieds marketplace. Since its launch in August 2012, Carousell has expanded to 19 major cities in 7 countries, including recent launches in Hong Kong, Philippines and Australia. This deal will add over 600,000 Duriana users to the Carousell platform, boosting its global classifieds marketplace which currently has over 57 million listings and over 23 million items sold as of Q4 2016.

Since Carousell’s launch in Malaysia in December 2014 and in Philippines in October 2016, the classifieds marketplace has been growing rapidly with almost 2 million items sold in Malaysia as of Q4 2016, almost doubling within a quarter. In the Philippines, Carousell has also enjoyed strong growth with over 80% QoQ growth in transactions from Q3 2016.

“A classifieds marketplace offers its users the most value when there’s a large and vibrant community of buyers and sellers on the platform. We saw that Duriana users had similar demographics and interests in buying and selling fashion items, gadgets & electronics as well as home furnishing. By bringing Duriana users onto the Carousell platform, we’re helping more people buy and sell their preloved items quickly and easily. Our goal is to inspire our global community to fill their lives with more meaningful things instead,” shared Quek Siu Rui, Co-founder and CEO of Carousell.

“This acquisition accelerates our international growth, and strengthens our position as the largest mobile classifieds marketplace in Malaysia with over 5 million listings. It also builds on our strong growth in Philippines, our fastest market to reach over ½ million listings, and positions Carousell as the leader in the Philippines mobile classifieds industry just four months after our official launch in the market.”

Duriana users will join the Carousell marketplace, where they can continue buying and selling online as part of a larger global community.

“It’s been an exciting three years with Duriana, and we’re proud to have brought the company to this stage. After this exit, we’re looking forward to pursuing a new adventure.” said Saeed Gouda, Co-founder and CEO of Duriana. “Carousell is shaking up the mobile classifieds space, and we’re confident that Duriana users will enjoy buying, selling and connecting as part of the vibrant Carousell community. “

About Carousell

Carousell is a mobile classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and has spread to 19 cities around the world. With over 57 million listings, we are one of the world’s largest and fastest growing marketplaces. Carousell has been ranked as the top Lifestyle and Shopping app in Singapore, Taiwan, and Hong Kong, awarded Google Play Best Local App 2016 in Singapore, and is backed by leading international Venture Capitalists Sequoia India, Rakuten Ventures, 500 Startups, Golden Gate Ventures, and QuestVC. In Singapore, Carousell has a diverse range of products in 29 categories, including cars, lifestyle gadgets, and fashion accessories. Download the app for iOS or Android, and visit for more information.

About Duriana

Duriana is one of the fastest growing mobile-first, fashion and lifestyle marketplaces in Southeast Asia with over 600,000 users in Malaysia and Philippines. Founded in Oct 2013, Duriana has raised funding from investors like Alps Ventures and BEENOS.

For further information, please contact:

Carousell comms team

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