Through this partnership, brands can advertise on premium real estate in Carousell’s e-commerce space while leveraging its advanced contextual and audience targeting capabilities.
“Xennials” welcome secondhand shopping more than before, with number of used item searches by the 35-44 age group skyrocketing up 99% in 2021 versus 2020
In the Philippines, 92% of consumers responded that they’ve bought secondhand items, including unused and brand-new items by casual everyday sellers. This is the highest among all Carousell Group markets.
In the Philippines, top searches include marked-off mobile devices, top-hit video consoles, and lifestyle brands from luxe to high street, laptops, and secondhand automobiles.
Carousell, one of the world’s largest and fastest growing online classifieds, launches its first-ever used car sale in the Philippines titled “Car-o-Sale”. Through this campaign, it aims to help jumpstart businesses of its automotive merchants, many of which are long time listers since its early days as OLX.
User behaviour study reveals that Filipinos have become increasingly resourceful, selling and buying to make the best of the lockdown period
Advertising Arts student Louise started offering freelance work to help her parents with grocery bills and tuition fees for her younger siblings.
Inspired by her mother, Sofia wanted to help others to provide for their families by offering face masks at a low price that they could resell for higher profit.
Gabbi started listing her preloved clothes on Carousell to raise money for the daily wage earners and small businesses in the Philippines who were affected by the COVID-19 pandemic.
Mikaela and Angelo came up with the idea of selling his homemade chilli garlic sauce when brainstorming on what to do during the pandemic.