Posted by 香港，2026 年 4 月 28 日 — 東南亞、香港及台灣領先的二手分類買賣平台 Carousell（旋轉拍賣）今日發佈《2025 年詐騙趨勢報告》，重點揭示平台上觀察到的詐騙手法演變，以及為保護用戶社群所採取的積極措施。
在釣魚手段演變下，99.9% 的交易仍未有涉及詐騙
今次報告首度引入「無詐騙率」指標，用以衡量平台上未發生詐騙事件的安全交易百分比。在所有市場中，平均 99.96% 的交易均在無詐騙情況下完成；而香港市場錄得 99.95% 的交易未有涉及詐騙。
| 香港 | 新加坡 | 馬來西亞 | 菲律賓 | 台灣 |
| 99.95% | 99.97% | 99.95% | 99.93% | 99.99% |
表：本報告涵蓋的重點市場
此外，各市場中超過 93% 的活躍用戶均未曾遇到騙徒，而香港亦有近 90% 的用戶未受詐騙騷擾。這些成果有賴平台安全措施、社群的警覺，以及用戶教育三方面的共同努力。
綜觀各市場整體表現，Carousell 封鎖了逾 45.1 萬個可疑帳號，並處理了逾 52 萬宗用戶社群舉報，以迅速阻止騙徒進一步行動。單在香港，便有超過 24 萬個可疑帳號被封鎖及超過 16.5 萬宗用戶社群舉報被調查。
鑑於分享連結、電郵地址及 QR code 經常被騙徒用作進行釣魚詐騙，而且在平台交易過程中並非必要，我們已限制此類內容的分享，以更快速地預防相關詐騙行為。與區域趨勢相似，我們觀察到香港被封鎖的連結及電郵數量有所下降，但被攔截的 QR code 則有所增加。
Carousell 信任與用戶體驗總監 Gijs Verheijke 表示：「QR code 攔截量上升可能歸因於兩個因素：a) 騙徒意識到無法分享連結及電郵地址，而轉向使用 QR code 作為新的詐騙手法；b) 我們的偵測能力有所提升，能更有效識別並攔截有關企圖。特別在香港，我們觀察到釣魚騙徒經常要求用戶轉往 WhatsApp 對話，以規避我們的安全監測。」
2025 年騙徒手段更趨狡猾
電商詐騙及釣魚詐騙仍是主流手法，但報告指出，騙徒已開始靈活改變手法或跨區部署詐騙。例如在香港，釣魚騙徒以往會索取電郵地址以發送虛假付款連結；在 2025 年，他們會先假裝進行正常對話，隨後才索取 WhatsApp 聯絡方式，進而展開釣魚詐騙。
常見的詐騙類型包括：
*根據香港常見詐騙類型排名
- 按金及預購電商詐騙：騙徒會刊登熱門或限量商品，並要求買家預先支付訂金或全額款項。這在香港、台灣及新加坡常見。
- 平台外釣魚詐騙：香港及馬來西亞騙徒持續引導用戶離開平台交易。馬來西亞騙徒會利用各種隱晦手法誘騙用戶提供電郵地址以發送虛假的「付款確認」連結；而新加坡騙徒甚至會根據 Carousell 用戶名猜測電郵地址進行釣魚。
- 數碼產品及遊戲詐騙：數碼資產交易難以撤銷，因此常成為騙徒目標。這常見於香港及新加坡。
- 虛假陳述及未發貨電商詐騙：騙徒以不合理的低價出售潮流或優質商品，但交付瑕疵商品或收款後消失。這常見於菲律賓及馬來西亞。
- 「墊錢 Abono」詐騙：菲律賓騙徒聲稱代他人購物，並要求賣家加價，差額作為佣金。騙徒安排配送，並要求送貨員先行「墊錢」。在貨件送達前，騙徒已急於向賣家收取所謂「佣金」。其後送貨員因地址無效無法送達，折返並要求賣家退回墊付款項。賣家損失了向騙徒支付的「佣金」，且必須向送貨員退還墊付款項。
- 退款詐騙：台灣騙徒寄出有瑕疵的電子產品或與描述不符的商品，並以各種藉口不斷拖延，最終失聯。
多重保障機制，強化社群信任
隨著騙徒手段不斷演變，平台亦必須與時並進。我們持續優化多層保障機制，如定期提升人工智能（AI）、機器學習及數據科學技術，以大規模偵測可疑行為。
近月推出的新措施包括：
- 2025 年帳號重新驗證：當平台偵測到可疑登入時，我們會發出 SMS 短訊要求用戶驗證身分，確保是本人登入。
- 於 2025 年加入「短訊發送人登記制」：為進一步打擊冒充 Carousell 的釣魚詐騙，我們參與了由香港通訊事務管理局辦公室實施的登記制，發出以「#」號開頭的 SMS 短訊，以便用戶即時核實訊息真偽。
- 2026 年「認證精品腕錶」服務：我們建立經嚴格審核的商戶網絡，買家可以放心購買，並可選擇在付款前親身驗錶。
平台保障在用戶保持警覺時效果最為顯著。當用戶忽略警告（例如在收到警告後仍繼續分享電話號碼，或點擊不明連結進行平台外交易）時，騙徒便有機可乘。
安全買賣實用貼士
作為在任何網上平台進行買賣的一般提醒：
- 將對話保留在平台內，避免轉移至其他通訊軟件對話。
- 對不明連結、電郵或付款要求保持警覺。
- 避免與陌生人分享個人或財務資料。
- 使用受保障的平台付款機制。
- 提防「過於誘人」的交易。
瀏覽 support.carousell.com 以了解更多安全貼士及建議。
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有關Carousell旋轉拍賣
Carousell旋轉拍賣是一個多品類分類及再商務交易平台，將賣出過程簡化得像拍照一般輕鬆，而購買則像聊天一般簡單。Carousell旋轉拍賣在新加坡、香港、印尼、馬來西亞、菲律賓和台灣提供服務，平台商品涵蓋多個熱門類別，包括興趣與玩具、時尚服飾、美容與個人護理、家具及奢侈品等。
Carousell旋轉拍賣是東南亞、台灣及香港領先多品類買賣集團Carousell Group旋轉拍賣集團的一部分。該集團於2012年8月在新加坡成立，以Carousell 旋轉拍賣、Carousell Media Group、Cho Tot、Laku6、LuxLexicon、Mudah.my、OneShift、REFASH和Revo Financial，品牌在七大市場中處於領先地位，每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持，包括Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global和Peak XV Partners (前稱為 Sequoia Capital India)。免費下載 iOS 或 Android 版本，及瀏覽網頁 http://www.carousell.com.hk/ 獲取更多資料。
Carousell’s Regional Scam Trends Report 2025 records over 99% scam-free transactions despite evolving scam trends
HONG KONG, 28 April 2026 — Carousell, the leading multi-category classifieds marketplace across Southeast Asia, Hong Kong and Taiwan, today published its Regional Scam Trends Report 2025, highlighting evolving scam tactics observed on the platform and the proactive measures taken to safeguard its community.
Balancing a 99.9% scam-free rate despite evolving phishing tactics
New to this edition is the scam-free rate which measures the percentage of platform transactions completed without a scam incident. 99.96% transactions across all markets were scam-free; with Hong Kong observing a 99.95% rate.
| Hong Kong | Malaysia | Philippines | Singapore | Taiwan |
| 99.95% | 99.95% | 99.93% | 99.97% | 99.99% |
Table: Key markets covered in this report
Complementing this, over 93% active users across all Carousell markets did not encounter a scammer, with Hong Kong also performing strongly at nearly 90%. These outcomes are achieved with the collective efforts of platform security, community vigilance, and user education.
Regionally as a whole, Carousell suspended more than 451,000 suspicious accounts and reviewed over 520,000 community reports to swiftly stop scammers from taking further action. Within Hong Kong, more than 240,000 suspicious accounts were suspended and over 165,000 community reports were reviewed.
With phishing scams being a common scam type, Carousell had been proactively blocking external links, email addresses and QR codes from being sent in chat. Similar to regional trends, Carousell observed a decline in the volume of links and email addresses blocked in Hong Kong, while the amount of QR codes increased.
“The increase in QR code interceptions is likely due to two factors: a) scammers switching tactics to QR codes because they’ve learnt that they cannot send links and emails, and b) enhancement of our detection capabilities to identify and block such attempts. Particularly for Hong Kong, we have also observed that phishing scammers often ask users to chat on WhatsApp instead to avoid our security measures,” said Gijs Verheijke, Director of Trust and Customer Experience at Carousell.
Scammers get more creative in 2025
E-commerce and phishing scams continue to be the main scam types, however the report discovers scammers have been creatively adapting their tactics or switching regions to deploy scams in 2025. For instance in Hong Kong, phishing scammers would previously ask for an email address to send fake payment links. In 2025, they will pretend to have normal conversations before asking for Whatsapp contact, where they will deploy their phishing scam tactics.
The report highlights the following top emerging scam variants observed in 2025:
*Ranked according to top scams in Hong Kong
- Deposit & pre-order (E-commerce): Scammers advertise high-demand or limited-availability items, and require buyers to pay a deposit or full payment upfront to “secure” the item. This is especially common in Hong Kong, Taiwan, and Singapore.
- Off-platform (Phishing): Scammers in Hong Kong and Malaysia continue to move conversations off-platform to trick users to transact. In Malaysia, they trick users to share email addresses in obfuscated ways to send phishing links for “payment confirmation”. Meanwhile, scammers in Singapore even guess email addresses from usernames to initiate phishing attempts.
- Digital goods & gaming: Scammers often target buyers of digital assets where transactions are difficult to reverse. This is common in Hong Kong and Singapore.
- Misrepresentation & non-delivery (E-commerce): Scammers offer attractive deals on fashion or lifestyle products, but either deliver defective items or disappear after receiving payment. This commonly happens in the Philippines and Malaysia.
- ‘Abono’ advance pay: Scammers in the Philippines trick sellers into refunding a “commission” from an overpaid advanced payment, only for sellers to realise the delivery address is fake and they must refund the rider’s full advance.
- Refund: Scammers in Taiwan deliver defective items and stall refund requests with repeated excuses until they stop responding.
Enhanced measures to strengthen safety and trust
As scammers continually change their tactics, so must platforms. Carousell continually enhances its multi-layered safeguards, such as regularly refining its proprietary artificial intelligence (AI), machine learning (ML), and data science tools to detect scams and suspicious activity at scale.
New measures introduced in recent months, include:
- Additional account reverification in 2025: When the platform suspects a suspicious login attempt, Carousell will issue an SMS for users to verify that they are genuinely accessing their account.
- Joined SMS Sender Registration Scheme in 2025: To further combat impersonation phishing scams, Carousell participated in the Scheme implemented by Hong Kong’s Office of the Communications Authority to help users easily verify official SMS alerts with the ‘#’ prefix.
- Carousell Certified Luxury Watches in 2026: A curated network of trusted merchants is selected via a rigorous vetting process. Buyers can shop confidently from these verified sellers, with the option to inspect watches in person before making a purchase.
Platform safeguards work best when users stay vigilant too. Scammers succeed when they can exploit the gap between what a platform can detect and what a user does next; for instance continuing to share phone numbers despite a warning or completing a deal off-platform with an unknown link.
Quick tips for safer buying and selling
As a general reminder when buying and selling on any platform online:
- Keep conversations within the platform instead of moving to messaging apps
- Be cautious of unsolicited links, emails or payment requests
- Avoid sharing personal or financial information with unknown users
- Use secure platform payment features where available
- Watch out for deals that seem too good to be true
Visit support.carousell.com to learn more safety tips and advisories.
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About Carousell
Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Carousell is available in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan. In Hong Kong, the Carousell marketplace has a diverse range of products in over 30 categories, including Hobbies & Toys, Fashion, Beauty & Personal Care, Furniture and Luxury.
Carousell is part of Carousell Group. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Download the app for iOS or Android, and visit http://www.carousell.com.hk for more information.