Carousell 香港推出首個社區潛在減碳影響力排行榜： 打破傳統 PDF 報告，轉化為日常社區行動

香港，2026年6月4日 — 在二手交易活動方面，你所屬的社區有多活躍？

為迎接 6 月 5 日世界環境日， Carousell 旋轉拍賣今日推出首個互動式「 循環經濟影響力微型網站 」（Circular Economy Impact Microsite），並首次引入超本地化的「社區排行榜」，展示香港不同地區的估算潛在氣候影響。該平台旨在提升公眾對地區層面碳數據的理解，展示家庭日常的微小舉動如何凝聚成一股不容小覷的集體力量，形成可量化的集體潛在減碳效益。

Carousell 聯合創辦人陳翊偉先生表示：「長期以來，氣候指標往往只是抽象、由上而下的數字。透過這個互動體驗，我們將數據轉化為提升社區凝聚力的工具，讓不同區域都能直觀看到其已完成交易相較購買同類全新物品所帶來的估算潛在氣候價值。我們希望利用數據透明度來激發社區自豪感，鼓勵更多用戶參與二手交易及循環消費。」

將抽象數字轉化為社區日常基準

這個互動微型網站成功拉近了技術性氣候數據報告與平台用戶日常選擇之間的距離。雖然 Carousell 一直以來都致力推動二手物品交易，但平台現正直接向消費者呈現氣候數據，將抽象的數字轉化為簡單易懂的工具，成為社區之間可參考的基準。

平台特別推出三大互動功能，讓公眾更容易理解自身交易的潛在氣候影響 ：

• 社區排行榜： 一個在地化的排名系統，每日更新，根據已完成交易，追蹤各社區相較購買同類全新物品所估算的潛在避免二氧化碳當量（CO₂e）排放。
• 碳排放計算機： 一個互動式模組，用戶只需選擇常見的物品類別，即可查看每筆交易潛在減少的二氧化碳當量（CO₂e）。在整個平台生態系統中，每完成一筆二手購買，相較購買同類全新物品，平均估算可潛在避免 15.6 公斤二氧化碳當量（CO₂e）排放，這約相當於連續 31 小時不開冷氣的氣候影響。
• 按類別劃分的影響力：全平台數據可視化圖表顯示了主要商品類別中累積估算的潛在避免排放量，讓用戶在查看在地「社區排行榜」的同時，也能宏觀掌握消費趨勢。

評估方法與區域規模 

為了採取更保守的計量方法，所有減碳指標均採用與歐洲氣候科技平台 Vaayu 共同研發的生命週期評估（LCA）方法進行計算。該核心框架測量了產品由原材料提取至送達消費者過程中的碳足跡，並結合了超過 15,000 份用戶調查問卷中所獲得的替代率，讓相關披露數據能更貼近真實用戶的行為模式。

雖然該微型網站著重於本地平台的動態，但從 Carousell 集團的區域生態系統來看，相關規模更為可觀。在單一報告年度內，旗下所有市場的買家和賣家的集體選擇，累計帶來約 2.62 億公斤估算潛在避免的二氧化碳當量（CO₂e）排放。對於大眾而言，這一估算潛在避免排放量約相當於 507,484 名乘客從新加坡單程飛往倫敦的碳足跡。

公眾可瀏覽 impact.carousell.com 以探索本地數據。用戶可以在網站中查看自己社區的排名、估算個人交易相較購買同類全新物品的潛在避免排放量，並從刊登一件閒置物品開始參與二手交易，了解一筆日常交易如何為更具循環性的未來出一分力。

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關於 Carousell 香港 

Carousell旋轉拍賣是一個多品類分類及再商務交易平台，將賣出過程簡化得像拍照一般輕鬆，而購買則像聊天一般簡單。Carousell旋轉拍賣在新加坡、香港、印尼、馬來西亞、菲律賓和台灣提供服務，平台商品涵蓋多個熱門類別，包括興趣與玩具、時尚服飾、美容與個人護理、家具及奢侈品等。

Carousell旋轉拍賣是東南亞、台灣及香港領先多品類買賣集團Carousell Group旋轉拍賣集團的一部分。該集團於2012年8月在新加坡成立，以Carousell 旋轉拍賣、Carousell Media Group、Cho Tot、Laku6、LuxLexicon、Mudah.my、OneShift、REFASH和Revo Financial，品牌在七大市場中處於領先地位，每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持，包括Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global和Peak XV Partners (前稱為 Sequoia Capital India)。免費下載 iOS 或 Android 版本，及瀏覽網頁 www.carousell.com.hk/ 獲取更多資料。 評估方法備註：「潛在避免排放量」的計算方法是與氣候數據公司 Vaayu 共同研發。相關數據代表與購買同款全新物品相比，每筆已完成的二手交易平均估計潛在減少的二氧化碳當量（CO₂e ）。計算結果基於商品類別的生命週期評估及用戶替代率；該數據並非針對單一交易所計算，亦不應被視為絕對保證。完整評估方法詳情可瀏覽 impact.carousell.com。

Carousell Maps First-Ever Hyper-Local Climate Impact Leaderboard in Hong Kong: Moving from Static PDFs to Community Action

HONG KONG, 4 June 2026 — How active is your local area when it comes to trading secondhand? Launching in anticipation of World Environment Day on 5 June, Carousell today unveiled its first-ever interactive Circular Economy Impact Microsite, introducing a hyper-local Neighbourhood Leaderboard that maps out the estimated climate impact of localities across Hong Kong for the first time. The platform is designed to make regional carbon data transparent for the public, showing how small, everyday household actions can ladder up into a measurable collective impact for local communities.

“For too long, climate metrics have been delivered as abstract, top-down numbers. With this interactive experience, we are turning data into a tool for community visibility. It allows different areas to see the direct, estimated climate value of their completed transactions. We want to use this visibility to spark local pride and encourage more users to actively participate in circular trade,” said Mr. Marcus Tan, Co-founder, Carousell.

Bridging the Corporate Data Gap 

The interactive microsite bridges the gap between technical sustainability reporting and the daily choices of marketplace users. While Carousell has historically championed the trade of pre-loved goods, the platform is now bringing its climate data directly to consumers to turn abstract figures into straightforward tools for community benchmarking.

The platform introduces three main interactive features to make climate impact visible for the general public:

• Neighbourhood Leaderboard: A localised ranking system, updated daily, tracking potential CO₂e  avoided across communities based on completed transactions.
• Carbon Calculator: An interactive module where individuals select common household item categories to view the approximate CO₂e  potentially avoided per transaction. Across the marketplace ecosystem, a single secondhand purchase avoids an average of 15.6kg of CO₂e , which is the climate equivalent of skipping 31 hours of continuous air-conditioning usage.
• Impact by Category: Marketplace-wide data visualisations displaying cumulative potential carbon savings across primary platform categories, giving users a macro-view of consumer trends alongside their local neighbourhood rankings.

Methodology and Regional Scale 

For a more conservative measurement approach, all carbon avoidance metrics are calculated utilising a specialised lifecycle assessment (LCA) methodology developed alongside European climate-tech platform Vaayu. The underlying framework measures the footprint of products from raw material extraction through to consumer delivery, factoring in displacement rates derived from over 15,000 user survey responses to keep all disclosures grounded in real behaviour.

While the microsite highlights local platform dynamics, the broader scale across the wider Carousell Group regional ecosystem is extensive. The combined historical choices of buyers and sellers across all group marketplaces have contributed to a total cumulative impact of approximately 262 million kilograms of CO₂e  potentially avoided in a single reporting year. For a mainstream audience, this avoided volume is equivalent to the carbon footprint of 507,484 passengers flying one-way from Singapore to London.

To explore these metrics at a local level, the public can visit impact.carousell.com. The site allows users to check their local area rankings, calculate their personal transaction footprints, and take action by listing even one unused item, showing how a single household transaction can contribute to a more circular future.

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About Carousell Hong Kong

Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Carousell is available in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan. In Hong Kong, the Carousell marketplace has a diverse range of products in over 30 categories, including Hobbies & Toys, Fashion, Beauty & Personal Care, Furniture and Luxury.

Carousell is part of Carousell Group. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Download the app for iOS or Android, and visit www.carousell.com.hk for more information.

Methodology Note: Avoided emissions calculations are developed alongside climate data firm Vaayu. Figures represent estimated CO₂e  potentially avoided per completed used transaction compared to purchasing a similar new item, on average. Results are calculated based on product category life cycle assessments and user replacement rates; they are not specific to individual transactions and should not be interpreted as absolute guarantees. Full methodology details are accessible at impact.carousell.com.