Posted by Customers can enjoy more affordability by offsetting LazMall iPhone purchases with their used phone trade-in value at checkout; feature makes it easier to give old devices new life
30 July 2024, SINGAPORE — Online trade-in is now made even easier when you buy an iPhone from Lazada’s LazMall Apple authorised reseller. Powered by Carousell, the seamless trade-in feature, a first-of-its-kind in Singapore for e-commerce marketplaces, allows customers to use the indicative trade-in quote for their used phones to offset the purchase price of the new phone at checkout, enjoying a bigger discount.
Unlike the traditional trade-in process where customers would either have to complete the whole process in-store or arrange for trade-in separately, customers can complete everything within the checkout process in the comfort of their homes. This new seamless online trade-in experience aims to make it even easier for more Singaporeans to give their old devices a new life instead of having it lie dormant at home.
When adding their preferred phone model to cart, customers can select the “trade-in” option and proceed to fill in a short form about the condition of the device they would like to trade-in. The form will generate an indicative quote which customers can opt to accept and apply as a trade-in discount. When the courier delivers the new phone, they will also inspect the trade-in device and confirm the actual value.
This trade-in feature uses the same technology as Carousell Mobile’s recommerce programmes. Lazada has integrated Carousell Mobile’s Price Quote feature that uses data science modelling of Carousell’s marketplace data to reflect up-to-date competitive prices for the same model and item condition. Additionally, the operations for used phone pick-ups uses Carousell Mobile’s remote AI diagnostics tool that allows the courier to inspect phones within 2 min and ensure consistency in evaluation.
This partnership with Lazada is part of Carousell’s efforts to make buying and selling secondhand mobile phones more convenient and trusted to get more Singaporeans to participate in the circular economy and reduce e-waste.
Carousell’s Regional Head of Mobiles Jane Ng said: “There is still value in phones released more than 5 years ago. Popular phones traded-in or sold via Sell to Carousell Mobiles are iPhone XR, Galaxy S22 and iPhone 11, and these are also among the top 15 phones bought from Carousell Certified Mobile. Hence, we want to provide many options for consumers to make it easier for them to consider eco-conscious choices, and we have been working with a variety of partners from retailers to phone brands to telcos to integrate our solutions.”
Davin Teo, Category Lead for Electronics, Lazada Group, said: “Lazada has been focusing on delivering the best customer experiences while incorporating eco-friendly initiatives into our business. This partnership is testament to how we can create win-win scenarios for customers to enjoy cost savings and greater convenience, while contributing to sustainability efforts. By incentivising consumers to make more eco-conscious shopping choices, we hope to foster greener habits and demonstrate how they can reduce their environmental impact through simple steps like giving their used phones a new life.”
Learn more about how the iPhone trade-in works here.
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About Carousell
Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Carousell is available in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan. The Carousell marketplace has a diverse range of products across a variety of categories, including cars, lifestyle, gadgets and fashion accessories. To increase the trust and convenience in buying and selling secondhand, Carousell has launched recommerce programmes such as the Carousell Certified programme that allows users to buy secondhand items that have been inspected, and Sell to Carousell programme that allows users to sell directly to Carousell for instant cash. Download the app for iOS or Android, and visit http://www.carousell.com for more information.
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
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