Posted by 8月20至23日 | 攤位號碼：C25及C27（電競體驗區對面）
（香港，2021年8月19日）全球規模最大及發展最快的分類買賣平台Carousell將參展「香港電腦通訊節2021」，於8月20至23日在香港會議展覽中心內設置攤位，「展示」超過110萬件電子產品，貨品數量勢成全場之冠。Carousell今年以「成個電腦商場已經喺你手上！」作主題，以獨特的「自助」形式營運，為攤位注入獨特的創意元素。
以創新方式與顧客互動
在疫情肆虐下，加上政府近日推出的消費券計劃，因此網上購物經已成為新常態，很多消費者都希望選用創新網購方案，隨時隨地選購心頭好。Carousell是全港最大的電子產品買賣平台之一，全年365天，每天24小時全天候開放，為大家提供最方便稱心的網購選擇，顧客只需透過手機即可購買各類產品。為突顯品牌的獨特市場定位，Carousell 於今年的電腦節攤位加入創意元素，以「成個電腦商場已經喺你手上！」為主題標語，利用幽默方式來表達品牌的主要信息。
在電腦節正式開幕前，Carousell邀請了著名KOL Flavia Wong 黃可盈為品牌造勢，展示平台的買賣過程。Flavia已在Carousell上出售其開展YouTuber之路的隨身相機—DJI Osmo Pocket 口袋雲台相機，買家可於8 月 21 日下午 2 時在Carousell攤位與Flavia見面，當面交收心頭好。
最大型的電子產品平台已在你手上
在2021年首七個月，Carousell約有110萬件電子產品，全新及二手商品各佔約一半，當中最受歡迎的商品包括電子遊戲、電腦及平板電腦。在這七個月期間，電子產品的瀏覽量更超過1.4億，可見此類產品需求甚殷。除了電子產品，Carousell 亦出售各種相關服務，例如電腦維修、手機維修、智能手錶維修及遊戲機維修、電腦零件升級，以及手機個人化設定。
延續2019年的成功經驗
Carousell在2019年電腦節獲得大眾的廣泛支持，新註冊的用戶數量更在短短三天內比平日多出一倍，可見宣傳計劃十分成功。而團隊今年希望再下一城，把品牌打造成行內領先的銷售平台。Carousell於今年電腦節設置獨特的「自助」攤位，形式與其他參展商大有不同，為顧客提供不受時地限制的購物體驗，希望透過創新形式以接觸潛在顧客，吸引新用戶加入Carousell社群，同時增加應用程式的瀏覽次數。Carousell 不單是C2C平台，當中很多商戶亦接受電子消費券付款方式，幫助顧客善用消費券。
Carousell香港董事總經理黃俊仁先生(Kevin Huang)表示：「Carousell致力為用戶提供順暢無礙的交易平台，鼓勵大眾買賣各種物品。通過參展『香港電腦通訊節2021』，我們將進一步擴大品牌在本地市場的影響力，向更多新用戶介紹先進的數碼生態系統，讓顧客享受嶄新可靠的購物體驗。」
Kevin補充：「Carousell不單是個網上銷售平台，更是一種輔助工具，帶領賣家踏上創業之路。現時，平台上約有百分之二十的CarouBiz商戶售賣電子產品，而即使在實體店顧客流量較低的月份中，Carousell仍錄得百分之三十的銷售增長，可見網上商店有助電子產品的商戶拓展更多收入來源。」
Carousell是全港最大的網上電子產品買賣平台之一，一年365 天，每週7 天，每天24 小時無間斷地滿足大家的購物需要。現誠邀您於8月20日至23日前來參觀C25及C27號攤位（電競體驗區對面），一嘗創新的電腦節購物體驗！
Carousell opens booth with one of the largest electronics supply at The Hong Kong Computer and Communications Festival 2021
Carousell, one of the world’s largest and fastest growing classifieds marketplace, is hosting a booth at the Hong Kong Computer & Communications Festival 2021 from 20 to 23 August 2021. With over 1.1 million electronics listings available at Carousell’s booth, it has probably one of the largest electronics supply at the fair. In addition, with the theme “The Whole Electronics Mall is Already in Your Hands”, Carousell has a unique twist planned with its booth this year.
Showcasing Carousell’s creative approach to connect with visitors
With online shopping becoming the norm as a result of Covid-19 restrictions and a boost by the government’s Consumption Voucher Scheme, consumers are looking for innovative online shopping options which are accessible whenever. Carousell provides a good solution for them with one of the largest electronics marketplace in their hands, that is open 24 hours a day, 365 days a year. To highlight this unique value proposition, Carousell decided to be creative in the marketing approach for this year’s booth and emphasise the key message that “The Whole Electronics Mall is Already in Your Hands” in a literal and humorous manner.
In the days leading up to the festival, Carousell invited one of HK’s top influencers Flavia Wong 黃可盈 to showcase Carousell’s platform capabilities. She will sell her pre-loved DJI Osmo Pocket gimbal on Carousell. The buyer of the item will meet with Ms. Wong at Carousell’s booth at the festival on August 21 at 2pm to deal with her.
Largest electronics supply within the palm of your hands
Within the first seven months of 2021, there have been about 1.1 million electronics listings on Carousell, with new and secondhand listings having almost 50-50 weightage. Popular items listed include video games, computers and tablets. Demand for electronic goods is also strong with over 140 million listing views in the same period. Besides electronic goods for sale, Carousell also has a variety of electronics services, such as repair for computers, mobile phones, smartwatch and game consoles; upgrading of computer parts; and phone customisation.
Continuing the success of 2019 Computer Festival
Drawing upon the impressive response from the 2019 Computer Festival, Carousell decided to go the extra mile and position the brand as a field leader. With new user sign-ups doubling in three days, the 2019 promotion was a success. Offering a “self-service” booth at the Festival, Carousell differentiates itself from other companies and aims to empower its customers with solutions that are unconstrained, both in terms of time and location. This year’s booth is poised to further increase Carousell’s outreach, with new user sign-ups and app traffic expected to climb. Carousell is more than a C2C platform, with many merchants who also accept one of the four digital payment methods so shoppers can utilise their Consumption Vouchers.
“At Carousell, we always place convenience as one of our top priorities to reduce the barriers to encourage everyone to start selling and buying. The Hong Kong Computer & Communications Festival 2021 will further boost our presence in the local market and introduce new users to our progressive ecosystem, offering innovative and reliable solutions to our customers-” said Kevin Huang, Managing Director of Carousell Hong Kong.
“Carousell is more than an online marketplace, it is also a tool of empowerment that accompanies sellers in their entrepreneurial journey. Currently about 20% of our CarouBiz merchants are selling electronics, and have seen about a 30% increase in leads on Carousell, especially during dry months with low foot traffic. Having an online shopfront can help create more revenue streams for electronics businesses,” he added.
As one of Hong Kong’s largest electronics online marketplaces, Carousell is already in your hands 24 hours a day, 7 days a week, 365 days a year, ready to satisfy your shopping cravings at any given time. Come and visit the innovative booth from 20 to 23 August at C25 and C27, right across from the eSport Zone.
Carousell Press 