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New senior appointment, former VP of Commercial & Marketing at Redmart, Penny Cox, to lead growth and marketing strategy to deliver user growth across the region

Singapore, 11 May 2020 Carousell, one of the world’s largest and fastest growing classifieds, today announced the appointment of Penny Cox as Senior Vice President of Growth. Penny will be responsible for Carousell’s overall growth and marketing strategy to deliver user growth.

“Our mission, to inspire every person in the world to start selling and buying, is more relevant than ever in times like these. We help our users create possibilities with each other—whether through selling to make ends meet, getting what they need with second-hand items, or creating a digital shopfront to stay in business. We remain laser-focused on our mission and are continuously working through problems and barriers that come in the way of our users. We are very privileged for the opportunity to have Penny lead our cross-functional growth efforts, and to better serve our community of tens of millions of users across our eight markets in Southeast Asia. She is passionate about sustainability, absolutely customer-centric, and has extensive experience across strategy, marketing and category management. I look forward to partnering with Penny in furthering our mission,” said Siu Rui Quek, Carousell Co-founder and CEO.

Previously Senior Vice President for Regional Supermarket, and Vice President of Commercial & Marketing at Redmart, Penny brings over 12 years of expertise in customer proposition and growth strategy. Penny initially branched into strategy before finding her niche with e-commerce—delivering growth at Ocado, United Kingdom’s largest online grocer, and subsequently, at Redmart. By maintaining a customer-focused approach and deep-diving into the heartland Singaporean customer segment, Penny led Redmart’s growth from a specialised expat service into a household brand. 

Penny will be responsible for Carousell’s overall growth strategy to attract more users and generate leads for merchants, including dealers, agents and advertisers. She will also be responsible for the regional marketing strategy for Carousell’s general classifieds marketplace, as well its high-value verticals, such as Autos and Property. Penny will be overseeing all marketing functions in Carousell regionally, from Digital Marketing to Brand and Communications, and reports to Co-founder and CEO, Siu Rui Quek.

“As a general marketplace, there are distinct tracks for user journeys on Carousell—buying a secondhand mobile phone is very different from looking for a new place to live. With my category-based expertise, I will help us to focus on these diverse customer journeys to understand how we can best cater to our users’ needs. Carousell is uniquely placed to support our communities through these unprecedented times by giving everyone the possibility of selling and buying, helping tide them through with either alternative means for generating income, or providing options for smart and thrifty purchases. We will continue to grow through the crisis by focusing on our users’ needs,” said Penny. “Being passionate about sustainability myself, I’m extremely aligned with Carousell’s purpose and look forward to working with the brand to inspire a lifestyle where secondhand is the first choice.”


About Carousell

Carousell is a classifieds marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and now has a presence in eight markets across Asia. With over 250 million listings, we are one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and are backed by Telenor Group, Rakuten Ventures, Sequoia India and Naspers. The Carousell marketplace has a diverse range of products across a variety of categories, including cars, lifestyle, gadgets and fashion accessories. Download the app for iOS or Android, and visit for more information.

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