Sustainability has been an integral part of Carousell’s mission from our inception.
Buying and selling secondhand items disrupt the need to unnecessarily constantly produce brand new items and extend the availability of limited resources for future generations. Hence, Carousell was started with the goal of inspiring people to sell their underutilised and unused items, and encourage everyone to make secondhand their first choice to give these items a new lease of life instead of having them end up in the landfills.
Carousell Group set out to measure the positive climate impact driven by our community’s choice to buy and sell secondhand. By quantifying these benefits, we aim to better understand how secondhand shopping reduces carbon emissions and to equip our users and stakeholders with actionable insights that inspire deeper participation in the circular economy.
In this second edition of the Circular Economy Impact Report, we’ve built a more detailed and granular dataset to deepen our understanding of how shopping secondhand reduces climate impact. The current report now includes additional categories such as Bicycles, TV & Home Appliances, Video Gaming and Cars/ Motorcycle Accessories, as well as marketplaces like Mudah.my in Malaysia.
Our user community avoided 153,141 tonnes of carbon emissions in 2023. That’s equal to the amount of CO₂ absorbed annually by 9 million trees.
An average of 14kg CO₂e avoided per secondhand item transacted via Carousell Group, equivalent to producing 22 plastic bottles
About 3 out of 5 purchases on Carousell Group potentially replaced a new item
Top impact categories include Furniture & Home Living, Computers & Tech, Home Appliances, Mobile Phones, and Sports Equipment
At Carousell Group, we believe this is just the beginning. Extending the lifespan of products and driving reuse are essential strategies for reducing our collective climate impact. Together, we can do more and hope that this report inspires individuals and businesses alike to make more sustainable choices and drive even greater environmental impact.
Mr Gaurav Bhasin, Chief Sustainability Officer, Carousell Group
Join us in making secondhand the first choice
We want to encourage everyone to join us in advancing the circular economy by choosing secondhand. If you are a brand looking for a resale solution or want to work with us to produce future versions of the report, reach out to us to discuss partnerships.
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