Newsroom

Carousell’s 2024 Year-in-Secondhand insights: Hong Kong tops in secondhand toys purchases, accounting for nearly 45% of total region’s purchases

Posted by

Hong Kong, 26 November 2024 — Popular classifieds marketplace and recommerce platform Carousell has released its first “Year-in-Secondhand” insights, revealing unique ways Hong Kongers and users across Southeast Asia and Taiwan engage with the circular economy. 

Hobbies and Toys is Carousell’s second top-transacted category for secondhand items across the region, and Hong Kong accounted for nearly 45% of regional transactions. Interest in toys surges each July, driven by summer holidays and events such as Ani-Com & Games Hong Kong. Through secondhand toy transactions alone, Hong Kong users saved the equivalent of 1,291 tonnes in carbon emissions, comparable to 2,947 return flights from Hong Kong to Tokyo.

On average, Hong Kong users earned approximately HK$6,800 this year from selling secondhand items—the second highest in the region after Singapore. This reflects Carousell’s role in supporting Hong Kong’s circular economy, where users not only declutter but also derive economic value from pre-loved items.

Key insights on Carousell Hong Kong user behaviour

  • Top-Searched Terms: ‘Chiikawa’ rose to the second most-searched term in Hong Kong, surpassing the usual popular luxury brands and electronics.
  • High Activity in the Evenings: Hong Kong users are most active at 10 pm for searches and chats, with peak listing times around 9 pm, aligning closely with regional trends.
  • Peak Transaction Time: Hong Kong and Singapore users transact the most in the evenings at 6pm, while Malaysia, the Philippines and Taiwan transact the most at 9pm. 
  • All-Time Favourites: Hobbies & Toys and Women’s Fashion are the most popular categories to buy, sell and search in throughout the day
(Please refer to Annex A for the full list of data insights.)Download

Driving the circular economy in the region

“Our leadership across key markets gives us unparalleled insights into how and what people are buying and selling every day, helping us develop features and programmes that drive demand for secondhand goods. As one of the region’s most popular classifieds marketplace for buying and selling almost anything, Carousell aims to leverage our position to make it easy for anyone to participate in the circular economy and fostering a culture of prioritising secondhand to make a meaningful impact on people and the planet,” said Ms Jing Zhi Peh, Regional Head of Goods, Carousell. 

“Hong Kong has taken the lead in the secondhand toys market, fueled by a robust collector community and a rising preference for sustainable, affordable alternatives. We’re thrilled to see the community’s enthusiasm for giving quality items a new life. Carousell remains committed to supporting Hong Kong’s circular economy by providing a trusted, convenient platform that brings both economic and environmental value,” said Ms Karen Lin, Head of Goods, Carousell Hong Kong. 

To encourage more Hong Kongers to make secondhand their first choice, Carousell has launched new features this August to make secondhand transactions more trusted and convenient

  • On-platform payments: Users can pay directly through Carousell using AliPay and credit cards, with Buyer Protection policies in place to safeguard against non-delivery or receiving the wrong item
  • Carousell Official Delivery: Users can easily arrange delivery on the platform through SF Express, ensuring a secure, traceable process for both buyers and sellers.

Visit carousell.hk to discover the many ways to buy, sell, and give secondhand items a new life.

1 Data from Carousell activity from 1 Jan to 31 Oct 2024
2 Year-in-Secondhand 2024 insights focuses only on data from Hong Kong, Malaysia, the Philippines, Singapore and Taiwan 
3 Carbon impact data is calculated based on Carousell Group’s Circular Economy Impact report findings
4 Excludes data from Autos and Property categories

香港二手買賣平台Carousell《買得意：二手年報》：香港二手玩具交易數量領先全市場，佔總交易量近45%
香港用戶平均每年賣出二手物品賺取HK$6,800 

香港，2024年11月26日——領先的二手買賣平台Carousell旋轉拍賣首次發佈《買得意：二手年報》，揭示香港及東南亞與台灣用戶如何參與循環經濟，並分享其深刻洞察。

根據報告，「興趣及遊戲」類別為Carousell在全市場交易量第二高的二手物品分類，當中香港佔近45%的交易量。每年暑假及香港動漫電玩節等活動期間，香港用戶對玩具的需求大幅上升。通過二手玩具交易，香港用戶合計減少的碳排放相當於1,291噸，相當於2,947次來回香港及東京的航班。

香港用戶每年平均通過二手買賣賺取約HK$6,800，交易額僅次於新加坡，反映Carousell在促進本地循環經濟方面的貢獻。不僅幫助用戶清理閒置物品，還為他們帶來經濟價值。

香港用戶行為洞察

  • 熱門搜尋關鍵字：「Chiikawa」成為香港第二大熱門搜尋關鍵字，超越傳統熱門的奢侈品牌及電子產品搜尋量。
  • 夜間活躍度高：晚上10時為香港用戶搜尋及聊天的高峰時段，晚上9時則是物品刊登高峰期，與其他市場趨勢接近。
  • 交易高峰時段：香港與新加坡的用戶交易高峰在晚上6時，而馬來西亞、菲律賓及台灣的高峰則在晚上9時。
  • 最受歡迎物品分類：「興趣及遊戲」及「女裝」是用戶最常買賣及搜尋的分類。
（詳細數據請參閱附件A）Download

推動亞洲循環經濟

Carousell商品部總監白晶之女士表示：「我們在主要市場的領先地位使我們能夠洞察用戶的購買及銷售行為，從而開發創新功能和計劃，鼓勵更多人選擇二手商品。我們的目標是讓參與循環經濟變得更簡單，並以實際行動正面影響社區及地球環境。」

Carousell香港商品部主管並香港市場代表林相君女士補充：「香港作為二手玩具交易的領導者，得益於充滿活力的收藏社群及對可持續、經濟實惠商品的偏愛。看到這種熱情，我們倍感欣慰。Carousell將繼續支持香港循環經濟，提供一個既可信又方便的平台，為用戶帶來經濟及環境價值。」

打造更安全、便捷的二手交易體驗

為鼓勵更多香港用戶選擇二手商品，Carousell於今年8月推出新功能：

  1. 平台內收款功能：用戶可通過Carousell直接使用AlipayHK及信用卡支付。賣家無需擔心買家的付款方式，無論買家如何付款，賣家都可以在交易完成後Carousell才將款項直接轉入銀行賬戶。
  2. Carousell官方物流：用戶可通過平台安排順豐速運送貨，實現安全可追踪的交易。
  3. 買家保障: 當賣家未有安排送貨、運送過程中損壞或貨品與描述不符，透過Carousell「買家保障」，買家可安排退貨及獲得退款，從而降低詐騙的風險。

立即訪問www.carousell.com.hk探索更多方法，讓二手商品擁有全新生命。

1 基於2024年1月1日至10月31日Carousell活動數據
2《買得意：二手年報》僅涵蓋香港、馬來西亞、菲律賓、新加坡及台灣的數據
3 碳足跡影響數據基於Carousell集團《循環經濟影響報告》的研究結果計算
4 不包括車及樓盤類別的數據

有關Carousell旋轉拍賣

Carousell旋轉拍賣是一個多品類分類及再商務交易平台，將賣出過程簡化得像拍照一般輕鬆，而購買則像聊天一般簡單。Carousell旋轉拍賣在新加坡、香港、印尼、馬來西亞、菲律賓和台灣提供服務，平台上有各種不同類別的商品，包括汽車、休閒用品、電子產品及時尚飾物 

Carousell旋轉拍賣是東南亞、台灣及香港領先多品類買賣集團Carousell Group旋轉拍賣集團的一部分。該集團於2012年8月在新加坡成立，以Carousell 旋轉拍賣、Carousell Media Group、Cho Tot、Laku6、LuxLexicon、Mudah.my、OneShift、REFASH和Revo Financial，品牌在七大市場中處於領先地位, 每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持，包括Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global和Peak XV Partners (前稱為 Sequoia Capital India)。

press@carousell.com