Sustainability and practicality are equally key motivators for Hong Kongers buying secondhand, Carousell Recommerce Index reveals

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Hong Kong, 30 November 2022 — In celebration of its 10th anniversary, leading multi-category platform for secondhand in Greater Southeast Asia Carousell Group released the Carousell Recommerce Index (10th Anniversary Edition) revealing the sustainability impact its collective community has made by buying and selling secondhand items. 

Over the past decade, the Group’s users have extended the life cycle of millions of items, including: 76.8 million fashion items; 33.9 million electronics; 26.6 million hobby items and toys; 11.1 million home items and furniture; and 10.6 million babies & kids items. 

To further illustrate the impact, the number of used fashion listings can provide every single person in Hong Kong with 10 outfits. Additionally, assuming all used electronics listed are iPhone Xs, the height when stacked together is the equivalent of over 10,000 International Commerce Centre (ICC) buildings. 

Besides the collective impact, the report also featured a study by iAB and Carousell Media Group on the motivations for choosing secondhand. Hong Kongers cited saving money (37%) and reducing environmental impact (37%) equally as their key reasons for buying secondhand items in the study. 

The report also highlighted key trends in each market, specifically for Hong Kong:

  • Top 3 most popular categories to sell secondhand items are Hobbies & Toys, Fashion, Luxury
  • Top 3 most popular secondhand category to browse are Hobbies & Toys, Home & Furniture, Fashion
  • All-time top 3 most searched keywords for secondhand items: (Nintendo) Switch, Chanel, LEGO

Recommerce refers to the selling and buying of previously-owned products, including both new and used in condition. The report covers data from 9 of Carousell Group’s family of brands across Southeast Asia, Hong Kong and Taiwan markets — Carousell, Cho Tot, Laku6,, OneKyat, One Shift, Ox Luxe, Ox Street, and Refash.

Since its inception in 2012 as a mobile-first app to make selling and buying underutilised items easier, Carousell has grown from a C2C classifieds marketplace into a multi-category platform for secondhand goods in Greater Southeast Asia. To accelerate the next decade of recommerce, the Group has been working on additional capabilities to offer more features and services to users that make buying secondhand items as trusted and convenient as buying brand new items.

Kevin Huang, Managing Director of Carousell Hong Kong, said, “Carousell has been in Hong Kong since 2016, and we are heartened to have the strong brand love of 1 in 5 Hong Kongers being active users. Over the years, we have rolled out various features, initiatives and campaigns to support our casual users and merchants, and make choosing sustainable shopping choices as practical and convenient as possible. We are continuing to explore additional features to improve the marketplace experience, and provide even more ways to choose secondhand in the near future.”

The Carousell Recommerce Index (10th anniversary edition) is available for download on

About Carousell Group 
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6,, OneKyat, Ox Luxe, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. Visit here for more information.



香港,2022年11月30日– 為慶祝其成立10周年,是東南亞,台灣及香港領先的多品類買賣集團「旋轉拍賣集團 Carousell Group」發佈了《Carousell 旋轉拍賣再商務指數 – 十周年版》,揭示了其集體社區通過購買和銷售二手物品所產生的可持續性影響。

在過去十年中,該集團的用戶延長了數百萬件商品的生命週期,其中包括:7680萬件時尚物品; 3390萬件電子產品; 2660萬件興趣嗜好物品及玩具; 1110萬件家居用品和傢俱; 以及1060萬件嬰兒和兒童用品。

為了進一步說明這一切的影響力,二手時裝出售的數量可以為香港每個人提供10套服裝。 此外,假設所有出售的二手電子產品都是iPhone X,那麼堆疊在一起的高度相當於10萬多棟環球貿易廣場 (ICC) 大樓!

除了集體成果之外,報告還介紹了iAB和Carousell Media Group對二手買賣選擇動機的研究。在這項研究中,香港人同樣將「節省金錢」(37%)和 「減少對環境造成的影響」(37%)作為主要買二手物品的原因。


  • 銷售二手物品的前三大熱門類別是「興趣及遊戲、時尚、奢侈品」
  • 最受歡迎的二手商品類別前三名是「興趣及遊戲、傢俬及家居、時尚」
  • 二手商品搜尋次數最多的三個關鍵字是「 (Nintendo) Switch、Chanel、LEGO」

所謂的「再商務 Recommerce」 是指銷售和購買之前被擁有過的產品,包括未被使用的全新產品和使用過的舊產品。 該報告涵蓋了「Carousell 集團」在東南亞、香港和台灣市場的9個品牌的數據「Carousell 旋轉拍賣、Cho Tot、Laku6、、OneKyat、One Shift、Ox Luxe、Ox Street和Refash」。

Carousell 自2012年作為手機優先二手買賣應用程式推出以來,已從一個C2C拍賣平台發展成為東南亞,香港及台灣二手物品的多品類買賣平台。 為了加速下一個十年的再商務發展,該集團一直致力於開發更多的功能,為用戶提供更多的功能和服務,使購買二手物品和購買全新物品一樣值得信賴和方便。

Carousell 香港董事總經理黃俊仁表示:「 “Carousell自2016年以來一直在香港營運,現在五分之一的香港人都是活躍用戶,我們對此感到振奮。多年來,我們推出了各種功能、計畫和活動,以支持我們的用戶和商家,並使選擇永續的購物選擇盡可能實用和方便。我們現正繼續研究其他功能,以改善平台體驗,並在不久的將來提供更多選擇二手買賣的方式。」

《Carousell 旋轉拍賣再商務指數 – 十周年版》可在此處下載

有關 Carousell 旋轉拍賣集團

Carousell Group旋轉拍賣集團是東南亞,台灣及香港領先多品類的買賣集團,平台使命是鼓勵全球開始販賣二手物品,並在購買時優先想到二手產品。該集團於2012年8月在新加坡成立,以Carousell 旋轉拍賣、Cho Tot、Laku6,、OneKyat、Ox Luxe、Ox Street 和 Refash, 品牌在八大市場中處於領先地位, 每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持,包括Telenor Group、Rakuten Ventures、Naver、STIC Investments和Sequoia Capital India。瀏覽此處了解更多。