Posted by 香港，2026 年 7 月 7 日 — 東南亞、台灣及香港領先的綜合分類買賣及二手電商集團 Carousell Group（旋轉拍賣集團）今日公佈亮麗的 2025 財年業績。憑藉二手交易業務的持續增長、營運槓桿效益的提升以及團隊嚴謹的執行力，集團成功錄得正 EBITDA。展望 2026 財年，集團亦確立了核心策略重點：在持續擴大二手交易規模的同時，將進一步加大對人工智能（AI）的投資，以全面優化平台交易體驗並提升營運效率。
2025 財年財務及營運亮點
- 收入增長勢頭強勁 —— 收入按年攀升 18% 至 1.41 億美元（約 11 億港元），相較 2021 財年大幅增至近三倍。
- 錄得正 EBITDA —— Carousell 集團實現 EBITDA 盈利，充份體現了營運槓桿效益的提升以及集團對財務紀律的嚴謹把控。
- 二手交易躍升為核心增長引擎 —— 二手交易業務收入按年大增 40%，佔 2025 財年總收入達 45%，成為推動整體收入增長的主要動力。
- 資產負債表表現穩健，強勢支援未來投資 —— 截至 2025 財年底，Carousell 集團持有充裕的現金儲備，為集團在開拓未來增長機遇（包括深耕 AI 技術）上提供了極大的財務靈活性。
上述業務表現印證了 Carousell 集團歷時數年的策略轉型成果 —— 集團已由分類買賣平台深化發展為以交易為主導的電商平台。隨着消費者對便捷、誠信的二手交易需求日益增長，集團進一步延伸傳統分類買賣業務，全面推行端到端的流暢交易體驗。當中舉措包括：提供一體化付款及物流功能；推出「Carousell 認證」（Carousell Certified），為奢侈品及流動裝置提供專業的檢測；以及推出「Sell to Carousell」計劃，讓用戶可直接將物品出售予 Carousell 旋轉拍賣及其二手交易合作夥伴。
Carousell 聯合創辦人兼集團行政總裁郭修瑞表示：「與創立之初相比，今天的 Carousell 集團已實現了根本性的轉型。我們已從當初的分類買賣平台，演變成涵蓋多品類的二手交易平台，擁有多元化的收入來源，且交易業務正持續壯大。2025 財年的業績證明這項轉型已見成效 —— 在讓買賣變得更簡單、更流暢的同時，也為長遠盈利增長奠定了更穩固的根基。」
他續指：「展望未來，AI 將是我們業務演進的下一階段。我們正對此積極投入資源，務求令買賣體驗更簡單、更智能、更具信譽，從而鼓勵更多人將二手商品視為購物首選。」
截至 2025 財年底，集團在新加坡、香港、馬來西亞及印尼共營運 29 間實體店，作為拓展二手交易業務的重要一環；此策略成功推動旗下名牌、手機及時裝業務的商品交易總額（GMV）錄得逾 20% 的增長。
2026財年重點：擴展二手交易業務、投資人工智能、推動盈利增長
延續 2025 財年取得的進展，Carousell 集團於 2026 財年將專注於鞏固其市場領導地位，並進一步擴大二手交易業務規模；同時，集團將憑藉審慎的執行與營運槓桿效益，保持收入增長並全面提升盈利能力。
集團深信二手交易業務未來仍有龐大的發展空間，並將透過擴展具信譽的交易服務、深化多渠道營運能力以及將經市場驗證的二手交易模式推廣至旗下各個市場，以實現進一步增長。
在推進二手交易策略的同時，Carousell 集團將持續加大在 AI 的投入，致力鞏固平台信譽、優化用戶體驗，並加速產品研發步伐。目前，AI 的應用已帶來顯著的實質成果，包括讓賣家透過「AI 刊登」功能在最快三秒內上架商品，以及確保旗下各市場超過 99% 的交易均在無詐騙情況下完成。
Carousell 集團首席策略官梁盛泰表示：「Carousell 集團深耕逾十年，打造出其他平台難以輕易複製的優勢 —— 那就是龐大的用戶規模、深厚的信任以及累積十載的買賣行為數據。這些數據源自平台每年數以十億計的交易與互動，正是我們現時結合 AI 技術加以運用的關鍵，旨在協助用戶更高效、更有信心地進行買賣。儘管 AI 將改變人們發掘心儀商品的方式，但為每宗交易的安全把關依然不可或缺。隨著商業模式不斷演進，這正是我們希望進一步鞏固的角色。」
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有關 Carousell 旋轉拍賣集團
Carousell Group（旋轉拍賣集團）是東南亞、台灣及香港領先的綜合分類買賣及二手電商集團。集團的使命是鼓勵全球使二手商品成為購物優先選擇。該集團於 2012 年 8 月在新加坡成立，以 Carousell 旋轉拍賣、Cho Tot、Laku6、LuxLexicon、Mudah.my、OneShift、REFASH 和 Revo Financial，品牌在七大市場中處於領先地位, 服務數千萬用戶。Carousell 獲得了主要投資者的支持，包括 Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global 和 Peak XV Partners（前稱為 Sequoia Capital India）。瀏覽此處了解更多。
Carousell Group Reaches EBITDA Profitability Milestone as Recommerce Scales, Sets AI Priorities for FY26
7 July 2026, HONG KONG – Carousell Group, the leading multi-category classifieds and recommerce platform in Greater Southeast Asia, today announced strong FY25 results, achieving positive EBITDA through continued growth in its recommerce business, improved operating leverage and disciplined execution. The Group also outlined its FY26 priorities of scaling recommerce while investing further in AI to enhance marketplace experiences and operational efficiency.
FY25 Financial and Operational Highlights
- Accelerating revenue growth – Revenue grew 18% year-on-year to $141 million, nearly tripling since FY21.
- Achieving EBITDA profitability – Carousell Group reached positive EBITDA, reflecting improved operating leverage and continued financial discipline.
- Recommerce becomes a core growth engine – Recommerce revenue grew 40% year-on-year and accounted for 45% of total revenue in FY25, making recommerce the largest contributor to revenue growth.
- Strong balance sheet supports future investment – Carousell Group ended FY25 with a strong cash position, providing flexibility to invest in future growth opportunities, including AI.
This performance reflects Carousell Group’s multi-year transformation from a classifieds marketplace into a more transaction-led commerce platform. Driven by growing consumer demand for more convenient and trusted secondhand transactions, the Company has expanded beyond traditional classifieds through integrated payments and shipping for seamless end-to-end transactions, Certified for professional inspection of luxury goods and mobile devices, and Sell to Carousell programme, which enables users to sell directly to Carousell and its recommerce partners. The Group has also expanded its recommerce business across both digital and physical channels, creating a more trusted and seamless secondhand commerce experience.
“Carousell Group today is a fundamentally transformed business from the marketplace we started as. We’ve evolved from a classifieds marketplace into a multicategory recommerce platform, with multiple revenue streams and a growing transaction business. FY25 shows that this transformation is delivering results, making buying and selling easier and more seamless while creating a stronger foundation for long-term profitable growth.
Looking ahead, AI is the next layer in that evolution. We’re investing in it to make buying and selling simpler, smarter and more trusted, to inspire more people to make secondhand the first choice,” said Siu Rui Quek, Co-founder and CEO of Carousell Group.
By the end of FY25, the Group operated 29 physical stores across four markets in Singapore, Hong Kong, Malaysia, and Indonesia as part of its growing recommerce business, contributing to more than 20% GMV uplift across its Luxury, Mobile Phones and Fashion businesses.
FY26 Priorities: Scaling Recommerce, Investing in AI, and Profitable Growth
Building on the progress achieved in FY25, Carousell Group’s focus in FY26 will be on reinforcing its market leadership, scaling its recommerce business, sustaining revenue growth and expanding profitability through disciplined execution and operating leverage.
The Group sees significant opportunities for further growth in recommerce by expanding trusted transaction services, deepening its multichannel capabilities, and rolling out proven recommerce models across its regional markets.
Alongside its recommerce strategy, Carousell Group will continue investing in AI to strengthen marketplace trust, improve user experiences, and accelerate product development. AI is already delivering measurable impact, enabling sellers to create listings in as little as three seconds with List with AI, and helping ensure more than 99% of transactions across its markets are completed without a scam incident.
“Carousell Group has spent over a decade building what others can’t easily replicate: scale, trust and a decade of buyer-seller behavior data. That data, drawn from billions of marketplace interactions each year, is what we’re now putting to work with AI, to help people buy and sell more efficiently and with more confidence. AI will change how people discover what they want, but someone still has to make every transaction safe. That’s the role we intend to deepen as commerce evolves,” said Shing Tai Leung, Chief Strategy Officer, Carousell Group.
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About Carousell Group
Carousell Group is the leading multi-category classifieds and recommerce platform in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.