Posted by HONG KONG, 29 January 2026 – Hong Kong stands as the world’s second-largest import and export hub for timepieces. With the global pre-owned luxury watch market continuing to expand, consumers are showing robust demand for watches with collectible and investment value. Since its inception, secondhand multi-category platform Carousell has been dedicated to driving the circular economy, with watches consistently ranking among the platform’s top ten most popular categories.
A recent Carousell survey on secondhand purchasing habits revealed that over 40% of Hong Kong users worry about falling victim to scams. Given the high price points of luxury watches, many enthusiasts are deterred by concerns over authenticity. To address these long-standing pain points, Carousell Hong Kong has officially launched its “Certified Luxury Watches” service. By leveraging the platform’s unique advantages, the initiative aims to create a safer platform for consumers to purchase their dream watches with confidence.
“In just the first week of soft launching the Certified Luxury Watches service, we have seen a 200% increase in user inquiries to partner merchants. This clearly demonstrates our users’ support for the platform’s determination to improve the experience of buying and selling secondhand luxury watches,” said Angel Koh, Carousell Hong Kong spokesperson.
“With a high penetration rate where one in every five Hong Kongers is a Carousell user, we conducted a market survey to better understand user needs and formulate strategies for a more seamless marketplace experience. Data shows that 31% of respondents worry about encountering counterfeit goods, while 44% expressed concerns about fraud risks, making them hesitant to purchase high-value items on the platform. Carousell is taking this feedback seriously. Given the consistently high demand for resale luxury timepieces, this new service is a major breakthrough. We hope to see great success in this category and we expect to gradually extend this ‘Certified’ service to other categories, establishing it as the new standard for buying and selling pre-owned items,” Angel Koh added.
“Certified Luxury Watches” Badge as a Mark of Trust
Carousell Hong Kong utilises its omnichannel recommerce strategy to combine its strengths of online reach with partner merchants’ offline verification capabilities to power the “Certified Luxury Watches” services. Unlike other resale luxury watch platforms, Carousell focuses on Merchant Verification, selecting reliable partners with proven track records through a rigorous vetting process. Criteria include:
- Physical Presence: Must have a valid Business Registration (BR) from the Inland Revenue Department (IRD) and a physical store where buyers can complete transactions in person.
- Reputation: Maintain a platform rating of 4.5 or above.
- Clean Track Record: No history of misleading claims or fraudulent listings.
- Authenticity Guarantee: Certified under the Intellectual Property Department’s (IPD) “No Fakes Pledge” voluntary scheme.
- Ongoing Compliance: Strict adherence to Carousell’s inspection checklists and quarterly reviews.
Revolutionising Selling Resale Luxury Watch: Online Leads × Offline Verification
The Certified Luxury Watches service is now live. Verified partner merchants are awarded an exclusive Certified Luxury Watches badge and receive priority listing on a dedicated Certified page. When users search for watches on the Carousell app or website, they will be directed to this specialised section.
This program makes the entire transaction process transparent: buyers can contact merchants via the chat function, then arrange to visit the physical store to try on the watch, inspect its condition, and discuss details before completing the purchase on-site. This omnichannel model combines Carousell’s massive active user base and user-friendly seller tools with the trust of a physical inspection, significantly reducing risk and increasing conversion efficiency.
Four Professional Criteria to Guarantee Quality
All watches sold by “Certified Luxury Watches” partner merchants undergo rigorous auditing across four professional verification pillars:
- Full Accessories & Documentation: Boxes, booklets, tags, warranty cards, links, and accessories are verified against the specific model and year.
- Serial & Reference Numbers: Numbers on the case, bracelet, clasp, and warranty card are checked for consistency with the production period.
- Physical & Microscopic Inspection: Meticulous examination of weight, case finishing, edges, crown and tube, engravings, crystal, dial, hands, bezel, and movement finishing.
- Movement & Water Resistance: Movements and rotors are carefully inspected; timekeeping accuracy and water resistance are tested.
“Several established local watch retailers have already joined ‘Certified Luxury Watches’ and are seeing immediate results with increased online exposure,” said Angel Koh. “Long-term, we believe more high-quality merchants will participate, fulfilling our vision of making Carousell Hong Kong’s largest pre-owned luxury watch trading platform.”
About Carousell
Carousell is a multi-category classifieds and recommerce marketplace that makes selling as easy as taking a photo, buying as simple as chatting. Carousell is available in Singapore, Hong Kong, Indonesia, Malaysia, the Philippines and Taiwan. In Hong Kong, the Carousell marketplace has a diverse range of products in over 30 categories, including Hobbies & Toys, Fashion, Beauty & Personal Care, Furniture and Luxury.
Carousell is part of Carousell Group. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Download the app for iOS or Android, and visit http://www.carousell.com.hk for more information.
Carousell香港最新調查 超過四成香港用戶購買二手物品時憂慮墮入騙局 推出全新「Certified Luxury Watches 認證精品腕錶」
把握「線上引流 + 線下驗證」模式優勢 助腕錶愛好者從此安心尋找夢想手錶
(香港，2026年1月29日) 香港乃是全球第二大腕表進出口地，適逢近年全球二手精品腕錶市場持續擴張，消費者對於具收藏及投資價值的精品腕錶展現強勁需求。二手交易平台 Carousell旋轉拍賣自面世一直致力推動二手物品的循環經濟，而腕錶更位列平台十大最受歡迎類別之一。然而，Carousell近期針對購買二手物品的進行一項調查，發現超過四成香港用戶憂慮墮入騙局，尤其精品腕錶價格高昴，令腕錶愛好者覓得心頭好時，亦因擔心手錶真偽而卻步。為解決消費者長期以來對於線上購買精品腕錶的各種擔憂，Carousell香港近日正式推出最新「Certified Luxury Watches 認證精品腕錶」服務，充分利用平台的獨特優勢，旨在為二手精品腕錶市場打造更安全的交易環境，讓消費者從此能夠安心買下夢想手錶。
「從平台數據顯示，『Certified Luxury Watches 認證精品腕錶』服務自推出一週，用戶向合作商家查詢量上升200％，充分顯示用戶以行動支持平台一直努力改進的決心。」Carousell香港市場發言人Angel Koh 分享道。
「現時Carousell於香港的普及率相當高，每5位香港人便有一位是Carousell用戶，因此Carousell香港最近完成一項市場調查，希望能從中更了解用戶所需，並制定相應策略，鼓勵更多人能夠提供更便捷、順暢的交易體驗。是次調查主要尋求用戶所想，特別在Carousell平台上購買二手精品時的體驗，數據發現高達31%受訪者擔心購買二手物品時遇到冒牌貨，更有44%用戶表示憂慮詐騙風險而不會貿然於平台上購買高價格的物品，Carousell為正視用戶回饋及意見，立即針對問題全面開發解決方案，以進一步完善平台的交易環境，由於二手精品腕錶需求常年高漲，全新推出的『Certified Luxury Watches 認證精品腕錶』正是平台一大突破，並期望精品腕錶收得成效，並逐步推展相同服務至其他類別上，令Carousell的Certified認證服務成為未來二手精品交易的新標準。」Angel Koh補充道。
設多項嚴謹審核 「Certified Luxury Watches」專屬徽章成信心保證
Carousell香港憑借平台的獨特優勢，實現「線上引流 + 線下驗證」的交易模式，方能令「Certified Luxury Watches 認證精品腕錶」成功推出。有別於其他二手精品腕錶交易平台，Carousell特別聚焦「合作商家驗證」，透過嚴格審核挑選信譽質素兼備的可靠商家，當中評估標準包括：
- 經由香港稅務局（IRD）進行商業登記，並設有實體店，買家可親身到訪完成交易。
- 維持平台4.5或以上評分
- 沒有誤導性聲明或欺詐刊登記錄
- 獲知識產權署（IPD）授予「正版正貨承諾」自願性計劃認證
- 遵循Carousell的檢驗清單與季度審查，以確保持續符合規定
線上引流 × 線下驗證 革新精品腕錶交易方式
「Certified Luxury Watches 認證精品腕錶」現已上線，通過審核後的合作商家將獲頒「Certified Luxury Watches」專屬徽章，並在平台獲得「Certified」專屬頁面中優先展示產品。用戶只需打開Carousell APP或網頁版，搜尋心儀腕錶時將會出現全新「Certified Luxury Watches」專屬頁面。全新服務令整個交易流程變得更為清晰，消費者如有意購買心儀腕錶，首先可透過聊天功能聯絡合作商家，其後將獲安排親臨實體店舖進行試戴、檢查手錶狀況及詢問細節，整個交易均在店內完成。此「線上引流 + 線下驗證」模式，充分發揮 Carousell多項優勢，包括：龐大的活躍用戶群、完善的交易系統、合作商家友善功能等，成功結合網絡曝光與實體信任，有效顯著降低風險並提高成交效率。
4大準則嚴格把關品質 大幅提升消費者購錶信心
獲得「Certified Luxury Watches 認證精品腕錶」的合作商家所發售的腕錶均通過嚴謹審核，涵蓋4大精品腕錶專業驗證準則，確保產品品質得到最佳保證，令消費者信心大增，安心選購各款名錶。
4大精品腕錶專業驗證準則
- 齊全配件及證明文件
盒子、小冊子、吊牌、保修卡、鏈節及配件均根據型號及年份進行核實。
- 序號及參考編號
錶殼、錶鏈、錶扣及保修卡上的編號均會檢查，以確保與生產時期一致。
- 實物及微觀檢驗
仔細檢查腕錶重量、錶殼修飾、邊緣、錶冠及錶管、刻字、鏡面、錶盤、指針、錶圈及機芯修飾 — 細節無遺。
- 芯及防水功能
機芯及自動盤均經仔細檢查，並測試計時準確度及防水性能。
「目前已有多家本地知名二手精品腕錶商家加入『Certified Luxury Watches 認證精品腕錶』，不少合作商家均表示服務推出不久已收成效，線上曝光大幅提升，帶動更多用戶先在平台詳細瀏覽腕錶資訊，再親臨店舖親身鑑賞實物，從而產生更高質量的潛在客戶（leads）。」Angel Koh表示。「長遠而言，我們深信未來會有更多優質的合作商家參與， 同時平台會繼續優化各個細節，務求令所有腕錶愛好者能夠得到絕佳的保障及購物體驗，在Carousell上隨心所欲尋找夢想手錶，同時為合作商家帶來更多生意，形成良性循環，逐步實現打造Carousell成為全港最大的二手精品腕錶交易平台的願景。」
－完－
有關Carousell旋轉拍賣
Carousell旋轉拍賣是一個多品類分類及再商務交易平台,將賣出過程簡化得像拍照一般輕鬆,而購買則像聊天一般簡單。Carousell旋轉拍賣在新加坡、香港、印尼、馬來西亞、菲律賓和台灣提供服務，平台商品涵蓋多個熱門類別，包括興趣與玩具、時尚服飾、美容與個人護理、家具及奢侈品等。
Carousell旋轉拍賣是東南亞、台灣及香港領先多品類買賣集團Carousell Group旋轉拍賣集團的一部分。該集團於2012年8月在新加坡成立,以Carousell 旋轉拍賣、Carousell Media Group、Cho Tot、Laku6、LuxLexicon、Mudah.my、OneShift、REFASH和Revo Financial,品牌在七大市場中處於領先地位, 每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持,包括Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global和Peak XV Partners (前稱為 Sequoia Capital India)。免費下載 iOS 或 Android 版本,及瀏覽網頁 www.carousell.com.hk/ 獲取更多資料。