Posted by HONG KONG, 13 November 2024 — REFASH, Hong Kong’s trending secondhand fashion store under the Carousell Group, will open its third location at Metroplaza in Kwai Fong on November 15, 2024. In less than one year, REFASH has successfully established three stores in Hong Kong, including locations at MOKO and Amoy Plaza, reflecting the growing interest in sustainable fashion among local customers. Popular for reshaping the perception of secondhand clothing in Southeast Asia, REFASH thoughtfully curates its stores’ collections based on local fashion preferences, all presented with a sophisticated interior design that seamlessly integrates into traditional retail environments.
At the Metroplaza store, customers will find high-quality preloved clothing at affordable prices, featuring a diverse range of women’s fashion with over 1,000 items, including office wear, casual wear, activewear and autumn/winter styles starting from HK$29. Additionally, exclusive to the new Metroplaza store is the menswear collection, also starting at HK$29. The store also offers a ‘Brand New with Tags’ collection from well-known brands such as Zara, GU, Uniqlo, and Love Bonito, with discounts of up to 90% off retail prices. Additionally, the exclusive ‘Celebrity Closets’ collection showcases curated preloved clothing from over 10 local KOLs, including singer Roberto 馬檇鏗 (@robertomadan), who are also passionate about promoting a sustainable lifestyle.
REFASH’s Instant Cash Out (ICO) events have become a popular, convenient method for Hong Kong residents to declutter their wardrobes, with appointment slots for the Metroplaza store grand opening event on November 15 and 16 being fully booked within an hour of announcement. During ICO events, customers bring bags of their clothing to the store during their appointment slot, receive a quote within the hour, and immediately obtain cash for their items. If any items are not accepted, customers can opt to donate them to The Salvation Army via REFASH. Due to the overwhelming demand, online registrations are required to participate in the ICO event.
REFASH Founder and CEO Aloysius Sng said, “Our goal is to provide more delightful possibilities for pre-loved clothing in Hong Kong, ensuring that the secondhand shopping experience is as enjoyable as in any regular retail store. We are very encouraged by the enthusiastic response from Hong Kong consumers towards secondhand fashion, which has significantly contributed to our rapid expansion.
“Since opening our first store in April 2024, sales have surged by 200%. Interestingly, our stores in Hong Kong are performing 30% better than similarly-sized stores in Singapore. This growth reflects a trend of increasing demand for quality and affordable sustainable fashion options in Hong Kong. Our curated selection ensures that secondhand clothing meets high standards, appealing to local consumers seeking both style and value.”
To celebrate the official grand opening of REFASH’s third outlet at Metroplaza from November 15 to 17, 2024, shoppers can look forward to exciting activities, such as
- Participate in a ‘Spin the Wheel’ to get exciting welcome gifts, including REFASH $30 voucher, HK$50 Wellcome supermarket coupon and Starbucks $30 gift card
- An opportunity to meet KOLs Gigi ( @gichixfung), Coins Tang (@coinsb) and Tracy Cheung翠兒 (@luv_tracy_c)
Visit www.refash.hk to learn more about the Grand Opening and REFASH.
香港熱門二手衣物店REFASH於新都會廣場新店限時推出男裝系列價格HK$29起
Carousell 旋轉拍賣集團旗下REFASH自今年四月進駐香港以來拓展第三間門店推廣可持續時尚
香港, 2024年11月13號 — 隸屬於Carousell旋轉拍賣集團，香港當前熱門的二手服裝店REFASH，將於2024年11月15日在葵芳的新都會廣場開設第三間門店。在短短一年內，REFASH已成功在香港開設了三家店鋪，包括位於新世紀廣場和淘大商場兩間分店，反映出本地消費者對可持續時尚日益增長的興趣。REFASH在東南亞以重新塑造對二手服裝的認知而聞名，精心根據當地的時尚偏好策劃店內商品，並以精緻的室內設計呈現，無縫融入傳統零售環境。
在新都會廣場的新店內擁有超過千款的多樣女性時尚，顧客可找到兼具價格實惠及高品質的二手衣物，包括上班服飾、休閒服、運動服以及秋冬款式。此外，新都會廣場分店限時推出獨家男裝系列價格同樣從HK$29起。該店還提供來自如Zara、GU、Uniqlo和Love Bonito等知名品牌的「全新未剪牌」系列衣物，折扣高達原零售價的1折。此外，「名星衣櫃」系列則展示了來自10多位本地KOL的精選二手衣物，他們熱衷於推廣可持續的生活方式，其中包括了歌手馬檇鏗 Roberto
（@robertomadan）。
REFASH的「回收衣物兌換現金活動」受到香港消費者熱烈歡迎，成為目前熱門且方便的處理閒置衣物方法。為慶祝新都會廣場店於11月15日和16日的盛大開幕活動，所有名額在一小時內即被預訂一空。在「回收衣物兌換現金」活動期間，顧客在預約的時段將衣物帶到店內，即可在一小時內獲得報價，並立即獲得現金。如果有任何衣物未被接受，顧客可選擇委託REFASH捐贈給救世軍。由於需求熱烈，參加ICO活動需提前線上登記預約名額。
REFASH 創辦人暨行政總裁孫偉祥先生表示：「我們的目標是為香港的二手服裝提供更多令人愉悅的選擇，確保二手購物的體驗像在一般商場服裝店購物一樣愉快。香港消費者對二手時尚的熱烈回應讓我們深受鼓舞，也大大推動了我們的迅速擴展。自2024年4月開設首間門店以來，銷售額已飆升200%。值得注意的是，我們在香港的門店表現比新加坡同等規模的店鋪高出30%。這種增長反映出香港市場對高品質、實惠的可持續時尚需求日益增加。我們精心挑選的商品確保二手服飾符合高品質標準，吸引追求時尚與價值的本地消費者。」
為了慶祝REFASH於新都會廣場開設第三間分店的正式開幕，REFASH在11月15至17日將舉行一系列精彩的活動，包括：
- 參加幸運輪活動獲得豐富禮品，例如 REFASH HK$30優惠券、惠康超市的HK$50優惠券以及星巴克聖誕限定HK$30現金券。
- 與本地KOL Gigi ( @gichixfung), Coins Tang (@coinsb) and 翠兒Tracy Cheung (@luv_tracy_c) 的見面機會。
前往 www.refash.hk查看更多關於開幕活動的最新消息及了解更多關於 REFASH 的使命。
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