Posted by 香港，2022 年 4 月 21 日— 大東南亞區領先分類買賣平台 Carousell 公布的數據指出，港人在過去 兩年更容易接受二手商品。於 2019 至 2021 年期間，二手商品的數量在 Carousell 香港市場上升近 60%，而該數字與同期商品總數升幅相近，顯示本地消費者的購物行為逐漸改變。為響應地球日， Carousell 分析了 2020 年至 2021 年香港不同年齡層的二手購物模式，希望締造出更具環保意識的 生活模式。
00 後對二手商品接受程度大幅提升
過去數年，二手商品成為香港各年齡層的熱門選擇。2020 年至 2021 年，所有年齡組別的二手商 品搜尋次數均上升超過 45%，可見本港社會逐漸轉向可持續消費模式。
Carousell 樂見 00 後的環保意識近年有所提高，揭示年輕一代將推動循環經濟的增長潛力。18-24 歲用戶的二手商品搜尋次數於 2020 至 2021 年間增加了 48%，而全新商品的搜尋次數於同期只錄 得 2%增長。18 歲以下用戶購買二手商品的傾向更為明顯，2021 年的二手商品搜尋次數較前一年 大幅上升 106%，有約一倍的增幅。
本港不同年齡層的二手買賣習慣
不同年齡層對二手商品各有偏好，而 Carousell 則成功將其定位為可持續買賣平台，讓不同人生階 段的用戶都可找到心頭好。由於社交距離措施生效，更多港人探索一些居家娛樂活動，因此興趣 及遊戲是所有年齡組別搜尋次數最多的二手商品類別，緊隨其後為女裝和男裝
18-24 歲用戶最常搜尋的二手商品是遊戲機，跟典型青少年的興趣相符。香港每年產生近七萬噸電 子垃圾1，而年輕一代樂於使用二手電子產品，作出實用及可持續兼備的選擇，令人十分鼓舞。年 紀較大的用戶最喜愛搜尋二手收藏品，「迪士尼」更是 54 歲以上用戶的熱門搜尋關鍵字，而 25- 34 歲用戶則最常搜尋「Bearbrick」。35-44 歲用戶偏好相對環保的興趣活動，例如踏單車，因此 「單車」於熱門搜尋關鍵字排行榜佔第二位，此需求自 2021 年起便持續上升2。
與 Carousell 展開綠色購物之旅
Carousell 的數據分析顯示，出售二手商品不但能應對過度消費問題，亦能助本地消費者覓得物有 所值的商品。平台上三大最實惠的二手商品類別是兒童及孕婦用品、美容及化妝品，以及寵物用 品，平均上架價格低於港幣 300 元。
舞蹈老師 Kris (@yeahling)是 Carousell 的活躍用戶，她表示 :「過去五年，我一直在 Carousell 出售 一些二手個人及寵物用品，希望減少浪費。最近，我出售了一台寵物自動餵食機予一名剛學會網 上購物的伯伯，我很高興能幫助到需要這件物品的人，實現港人互助互惠的精神。」
Carousell 準備了一系列建議，助用戶提升二手買賣體驗。二手買家可善用類別篩選功能，按位 置、品牌等設定過濾搜索結果，以收窄搜索範圍。用戶亦可通過儲存搜尋功能，快速查看最多三 組篩選項目，並加入搜尋條件，按「全新」至「狀況尚可」新舊程度選取合適的商品。
此外，二手賣家可跟隨下列步驟，使商品在平台上脫穎而出: 1)選擇清晰的封面照片，並附上 不同角度的產品照片，吸引買家注意; 2)填寫所有商品資料，包括選填部分; 3)運用現正試行 的價格檢驗功能，檢視商品的建議出售價格，確保價格具競爭力。
Carousell 香港董事總經理黃俊仁先生表示:「我們樂見越來越多港人選擇出售二手商品，亦願意 購買二手商品。作為大東南亞區領先的分類買賣平台，Carousell 希望令大家在購買二手商品時有 如購買全新商品般安全便捷。現時香港平均每五人，便有一位是 Carousell 的用戶，我們致力鼓勵 大眾加入可持續行列，把二手商品視為購物首選。」
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有關 Carousell 旋轉拍賣
Carousell 旋轉拍賣是大東南亞區領先的分類買賣平台，使命是鼓勵全球開始銷售，使二手產品成 為首選。2012 年 8 月在新加坡推出，Carousell 旋轉拍賣已拓展至東南亞、台灣及香港的 8 個市 場，每月為數千萬活躍用戶提供服務。Carousell 獲得了主要投資者的支持，包括 Telenor Group、 Rakuten Ventures、Naver、STIC Investments 和 Sequoia Capital India。在香港，Carousell 旋轉拍賣商 品分類多元化，共有超過 30 種分類包括樓盤、汽車、電子產品、流行時尚及傢俬及家品等。免費 下載 iOS 或 Android 版本，及瀏覽 http://www.carousell.com.hk 獲取更多資料。
1 https://weee.gov.hk/tc/background/introduction/
2 https://press.carousell.com/2021/03/22/covid-breakout-trend-bicycles-sell-like-hotcakes/
Celebrate Earth Day: Carousell reveals increasing awareness on sustainable shopping among Hong Kong consumers
Gen Z welcomes secondhand shopping more than before, with number of used item searches by under 18-year-olds skyrocketing up 106% in 2021 versus 2020
Hong Kong, 21 April 2022 — Carousell, the leading classifieds group in Greater Southeast Asia, reveals that Hong Kongers have shown increased openness towards secondhand options over the past two years, with the number of secondhand listings in Hong Kong increasing nearly 60% between 2019 and 2021. This increase is similar to the growth of the total number of listings during the same period, signifying a gradual change in local consumer behaviours. To further nurture an environmentally-conscious community, Carousell analysed secondhand shopping trends of different age groups in Hong Kong from 2020 to 2021 in celebration of Earth Day.
Gen Z in Hong Kong more open to secondhand options
Over the past few years, secondhand purchases have grown as a popular choice among Hong Kong shoppers of all ages. The number of searches for used items grew more than 45% in all age groups from 2020 to 2021, implying a societal shift towards greater sustainability.
Hearteningly, Generation Z demonstrated a higher level of eco-consciousness in recent years, indicating the potential for growth in the circular economy driven by youths. In the 18-24 age group, the number of searches for used items increased by 48% in 2021, compared with the preceding year. In contrast, searches for new items grew by only 2%. The inclination towards secondhand products was more pronounced in the under 18 age group, with used items searches doubling in 2021, soaring 106% compared with the previous year.
Interesting secondhand shopping behaviours among different age groups
Interest for used products was diverse across different age groups, a testament of Carousell’s success in leveraging the brand as a sustainable shopping platform for users at different life stages. ‘Hobbies and Toys’ ranked as the top secondhand search category in every age group, followed by both women’s and men’s fashion apparel searches, as social distancing regulations led to more people exploring stay-at- home entertainment.
Video games and consoles were most frequently searched for by those in the 18-24 age bracket, echoing typical teenage interests. With almost 70,000 tonnes of e-waste generated annually in Hong Kong1, it is encouraging that the younger generation are open to secondhand electronics as both a practical and sustainable choice for entertainment. Collectibles top searches for the older age groups, with above 54- year-olds searching for ‘Disney’ and 25–34-year-olds searching for ‘Bearbrick’, but 35–44-year-olds show stronger preference for greener hobbies such as cycling. ‘Bicycles’ appear second in searches, showing continuing demand since 20212.
Embark your green journey on Carousell
Carousell’s analysis revealed that the sale of preowned items, in addition to being a solution to overconsumption, is a value-for-money alternative for local bargain hunters. Secondhand products in the top three most affordable categories on Carousell – Babies & Kids, Beauty & Personal Care and Pet Supplies – cost less than HK$300 on average.
Users such as dance teacher Kris (@yeahling) said, “I have been selling both personal and pet items I no longer need on Carousell for the past five years, instead of dumping it to reduce wastage. Recently I sold an automatic pet feeder to an elderly man who just learned how to shop online, and I am happy to be able to help another person who needs the item. It is one of the ways in which Hong Kongers can support each other.”
Carousell has curated suggestions for users to improve their secondhand buy-sell experiences. Prospective secondhand buyers can utilise search filters available at a category level, including by location and by brand, to narrow down search results. They can also use the Saved Searches feature for quick access for up to three search queries, and the Item Condition filter to sort products from ‘brand new’ to ‘heavily used’ to find the most suitable item.
Carousell has also incorporated features that boost visibility for the sellers of preloved belongings. They can use the following steps to make their listing stand out: 1) Select a clear cover photo and take images from multiple angles to catch buyers’ attention; 2) Complete all questions in the sell form including the optional ones; and 3) Price competitively using the soft-launched Price Checker tool to view the recommended price range for trending items.
“It is encouraging to see more Hongkongers choosing to resell preowned items and being open to buy secondhand items. As a pioneer for mobile classifieds in the region, Carousell is focused on making buying secondhand items as secure and convenient as buying brand new items. With one in five Hongkongers being Carousellers, we remain committed to encouraging the public to join the sustainable revolution and make secondhand the first choice for consumers,” said Kevin Huang, Managing Director for Carousell Hong Kong.
About Carousell
Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. In Hong Kong, Carousell has a diverse range of products in over 30 categories, including property, autos, electronics, home and furniture, and fashion. Download the app for iOS or Android, and visit http://www.carousell.com.hk for more information.
1 https://weee.gov.hk/tc/background/introduction/
2 https://press.carousell.com/2021/03/22/covid-breakout-trend-bicycles-sell-like-hotcakes/
Carousell Press 