Posted by Singapore, 3 March 2022 – Carousell Media Group, the advertising arm of Carousell Group (Carousell, Mudah.my, ChoTot, OneKyat and Ox Street) today announced the addition of three new hires in newly created roles to help manage its robust growth in the region. Saniya Gupta will lead the regional strategy team, Kimberly Leng will head the Singapore sales team and Anthony Cheung will lead the sales initiatives in Hong Kong.
Saniya held positions at some of the leading advertising agencies in Singapore before joining Twitter where she was responsible for driving the growth of Twitter’s Video Advertising Solutions. Saniya brings that experience to lead Carousell Media Group’s regional strategy team and she’s responsible for designing innovative and effective full-funnel marketing solutions for Carousell Media Group’s regional clients.
Kimberly joins Carousell Media Group with experiences from Mediacorp, JCDecaux and most recently as the Head of Business Development at the leading influencer marketing platform GetCraft. As the Head of Sales, Singapore, Kimberly will be responsible for growing the Carousell Media Group’s ad sales business with key clients and agencies.
Anthony has extensive advertising and marketing experience in the Hong Kong market, having held senior positions at Hong Kong tourism board, on.cc and most recently at the leading instant messaging service Line Corp. As the Head of Sales, Hong Kong, Anthony will be responsible for growing the Carousell Media Group’s ad sales business with key clients and agencies.
Saniya, Kimberly and Anthony will report directly to JJ Eastwood, the Managing Director of Carousell Media Group.
“It’s been a year since Carousell Media Group was established and we have seen incredible growth across all of our brands and platforms, I am excited to welcome Saniya, Kimberly and Anthony to the Carousell Media Group team as we continue to invest in the best regional talent that help shape the advertising industry,” said JJ.
“As Carousell celebrates its decade of sustainability with great momentum and unprecedented growth, I have no doubt that Saniya, Kimberly and Anthony will propel us into the next level – 2022 will be an exciting year,” he continued.
Carousell Media Group has recently made stride in the advertising world with the launch of Connect, a first-of-its-kind recommerce programmatic buying platform that deploys best-in-class DSP ad-technology, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s tens of millions of monthly users across Greater Southeast Asia (Southeast Asia, Taiwan and Hong Kong).
The Connect platform will give advertisers a viable alternative to the closed environments like Google and Facebook, by providing them with full-funnel marketing solutions and enabling them to engage with Carousell Media Group’s audiences on every ad format available across the open internet – video, display, audio and Connected TV. What really sets the Connect offering apart is the integration of first-party and third-party data sets to deliver end-to-end campaigns with actionable and verifiable results.
Carousell Group platforms get over 150M+ average monthly searches. As part of 2022’s rollout under Connect, Carousell Media Group will be launching new ad products, such as Carousell Search Ads which will enable advertisers to fully leverage real-time keyword searches. Visit Carousell Media Group for more information.
About Carousell Media Group
The Carousell Media Group (CMG) is the media arm of the Carousell Group and offers advertising solutions for brands and agencies across all marketplaces – Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street. With tens of millions of users in 8 different markets across Greater Southeast Asia, Carousell Media Group provides scale and reach to advertisers.
About Carousell Group
Carousell Group is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.