Posted by - 領先分類買賣平台Carousell首次發佈2021年再買賣指數，綜合了包括香港在內的八個大東南亞區市場，以配合Carousell的綠色倡議
- 近半受訪者表示購買二手商品是基於環保因素，顯示港人的環保意識較鄰近市場更高
- 香港消費者平均擁有43件不需要的物品可以出售
香港，2021年12月1日— 全球規模最大及發展最快的分類買賣平台Carousell旋轉拍賣集團（「集團」）首次公佈Carousell再買賣指數（2021年報告），探討大東南亞地區八個主要市場﹙香港、新加坡、台灣、馬來西亞、緬甸、菲律賓、印尼及越南﹚的購物模式，旨在進一步助消費者培養再買賣交易的概念，並提高大眾對可持續消費的認識。該報告除了運用集團旗下品牌的數據外，亦整合了Carousell集團可持續發展調查所得的結果。可持續發展調查於今年6月進行，訪問了超過3,000名用戶，包括賣家和買家。通過分析品牌數據及調查結果，集團希望推動消費者改變行為模式，實踐可持續消費，加入循環經濟行列。
再買賣交易顛覆傳統電子商貿形態，更可直接應對過度消費問題，鼓勵消費者買賣二手商品。近年，這項新趨勢於大東南亞地區急升，可見越來越多消費者意識到負責任消費的重要性。
四大意想不到的本港市場趨勢
香港是Carousell的重要市場之一，平均每五位港人就有一位Carousell用戶，而85%用戶曾最少一次於平台上購買二手商品。隨著本地消費者對二手商品抱持開放態度，報告內所呈現的數據將進一步剖析其消費模式。
- 近半港人表示購買二手商品是基於環保因素，而數字更大幅超過鄰近市場
香港市場在推動可持續發展取得正面成果，當中45%港人基於環保原因選購二手商品，在八個受調查市場中排行首位，而新加坡和台灣分別有30%，揭示本地消費者的環保意識較鄰近市場高。此外，16%曾購買二手商品的受訪者亦表示會盡可能購買二手商品。
- 物有所值是香港用戶購買二手商品的主要原因
報告顯示，用戶在選擇購買二手商品時，實用性是首要因素。因此，根據各個市場數據指出，物有所值是最受歡迎的原因，當中排於榜首的香港用戶有高達85%選擇此原因，而馬來西亞(78%)緊隨其後，而新加坡及菲律賓(74%)則排行第三。
- 本地消費者估計每人有43件不需要的物品可以出售
香港用戶家中平均有43件不需要的物品可以出售，排名第三位，而印尼和台灣消費者分別平均估計有57 件和 52 件不需要的物品，排名第一和第二位。X世代不需要的物品平均達49件，是在本港市場的年齡組別中排名最高，可見中年消費者最具潛力改變過度消費習慣，轉為進行再買賣交易。
- 疫情使二手玩具及遊戲的需求有所增加
Carousell見證著消費模式在新冠肺炎疫情下所出現的改變，而女裝在以往更一直是二手商品的最熱門選擇。然而，隨著社交距離措施生效，港人有更多時間留在家中，使玩具及遊戲的需求大幅上升，更超越了女裝成為2020年需求量最高的二手商品類別，排名第一位。隨著疫情持續，44%受訪者選擇玩具及遊戲為2021年最願意買賣的二手物品類別。
香港人熱衷搜羅免費商品
根據全新及二手商品的整體搜索關鍵字趨勢顯示，港人的需求於2020年出現了很大變化。報告顯示港人熱衷於在Carousell平台搜羅免費商品，去年搜尋量達200萬次，首三大類別分別是: 家具、鞋履和書籍，佔總搜尋量超過10%。
與此同時，港人希望利用循環經濟模式，建立第二收入來源，因此越來越多人通過二手買賣平台增加收入，而Carousell用戶提出令人鼓舞的數據。18.5%的香港受訪者估計，在Carousell出售家中不需要的物品後，可一次過賺取超過港幣10,000元。
Carousell香港董事總經理黃俊仁先生表示：「Carousell作為買賣交易的創新者，我們成功把二手買賣過程轉化為可靠的線上體驗。我們樂見本地消費者購買二手商品不單是為了節省開支，更是出於對環境的關注，從而印證Carousell成功締造具環保意識的社群。我們將繼續把Carousell定位為可持續買賣平台，積極發揮品牌影響力。」
Carousell集團聯合創辦人吳承瀚先生表示：「作為大東南亞分類買賣平台的開創者，Carousell集團一直致力解決交易時遇到的阻礙，並確保買賣過程安全流暢。透過採用人工智能及數據，我們加快提升於再買賣交易市場上的領導地位，使購買二手商品變得便利可靠，利用再買賣交易以應對過度消費問題，啟發消費者把二手商品視為購物首選。」
如欲了解更多，請瀏覽相關網頁 以下載Carousell再買賣指數﹙2021報告﹚。
– 完 –
有關 Carousell 旋轉拍賣集團
Carousell Group是大東南亞區領先的分類買賣集團，使命是鼓勵全球開始銷售，使二手產品成為首選。該集團 於2012年8月在新加坡成立，以Carousell、Mudah.my、Cho Tot、OneKyat和Ox Street 品牌在八大市場中處於領先地位， 每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持，包括Telenor Group、Rakuten Ventures、Naver、STIC Investments和Sequoia Capital India。瀏覽此處了解更多。
Carousell Group’s Recommerce Index shows Hong Kong shoppers are embracing the secondhand market to live more sustainably
- The first-ever Carousell Recommerce Index (2021 Report) published by the classifieds marketplace across eight Greater Southeast Asia markets, including Hong Kong, as part of its green initiative
- Nearly half of Hongkongers buy secondhand for environmental reasons, demonstrating a higher environmental consciousness than neighbouring markets
- On average, Hong Kong consumers own 43 unwanted items
Hong Kong, 1 December 2021 — To further cultivate a recommerce mindset and raise awareness around sustainable shopping, Carousell Group, one of the world’s largest and fastest growing classifieds marketplaces, has launched its first Carousell Recommerce Index (2021 Report), highlighting consumer buying trends across eight markets in the Greater Southeast Asia region (Hong Kong, Singapore, Taiwan, Malaysia, Myanmar, Philippines, Indonesia, Vietnam). The report relies on data from Carousell Group’s brands and the Carousell Sustainability Survey, which surveyed over 3,000 of the brand’s users, both buyers and sellers, in June 2021 By analysing the data and responses, the Group hopes to drive behavioural change for sustainability and a circular economy.
A disruptive form of e-commerce, recommerce addresses the problem of overconsumption directly through encouraging the buying and selling of preowned goods. Over recent years, the trend has seen a sharp rise across the Greater Southeast Asia region, as households become more aware of the need to shop responsibly.
Top 4 unexpected Hong Kong market facts from the report
Hong Kong is a key market for Carousell with one in five Hongkongers being Carousellers and 85% of users having made at least one secondhand purchase on the platform in the past. While secondhand has become a choice welcomed by local consumers, data that emerges from the report provides more insight into their consumption patterns.
- Almost half of Hongkongers, who have bought secondhand before, do so for environmental reasons, which is significantly higher than neighbouring markets
In terms of sustainability, Hong Kong demonstrates positive results. With 45% choosing to buy secondhand for environmental reasons, the city ranked first, ahead of Singapore and Taiwan at 30%, demonstrating a higher level of eco-consciousness among Hong Kong shoppers. 16% of respondents who have bought secondhand items before also stated that they only buy secondhand where possible.
- Value for money comes out on top as a reason Hongkongers buy secondhand items
When it comes to the main reasons for choosing secondhand, the report results highlight that pragmatism comes out on top. The most popular reason across the region was value for money, with Hong Kong ranking highest at 85%, followed by Malaysia at 78% and Singapore and Philippines at 74%.
- Local consumers estimate owning 43 unwanted items that could be sold
On average, each Hong Kong user has an estimated 43 unwanted items they store in their homes that could be sold, ranking the city third after Indonesia and Taiwan with an average of 57 and 52 unwanted items respectively. The highest among age groups in the Hong Kong market, Generation X has an average of 49 unwanted items, implying that middle-aged consumers have the highest potential of shifting their overconsumption behaviour towards recommerce.
- The pandemic increases the demand for secondhand toys and games
The COVID-19 pandemic has shaped consumer patterns and Carousell has been a key witness of these changes. Overtaking Woman’s Fashion, Toys and Games ranked as the top category with the most demand for secondhand in 2020 as social distancing regulations led to more people spending time at home. As the pandemic continues, 44% of respondents selected Toys and Games as the most comfortable secondhand item to buy and sell in 2021.
“Free Item” tops searches amongst Hongkongers
Looking at keyword search trends for both new and secondhand items as a whole, 2020 saw many shifts in demand. The report highlighted that bargain hunters in Hong Kong consistently searched for “free” items on the platform, with the total search number of free items reaching two million in three top categories: Furniture, Footwear and Books, which amount to more than 10% of the total searches.
Eager to make use of Hong Kong’s circular economy model as a potential second source of income, more Hongkongers are using secondhand platforms to increase their monthly income and Carousellers have demonstrated some encouraging optimism. Out of the respondents from Hong Kong, 18.5% estimate that the platform can help them to earn over HKD 10,000 through selling the unwanted items at home at one time.
Kevin Huang, Managing Director of Carousell Hong Kong said, “At Carousell, we regard ourselves as a disruptor that has transformed the secondhand buy-sell process into a reliable mobile experience. We are delighted to see that local consumers do not only buy secondhand items for their value, but also out of environmental concern. This is a testament of Carousell’s success in nurturing an environmentally-conscious community and we will continue to leverage our brand’s position as a sustainable shopping platform.”
Lucas Ngoo, Co-founder of Carousell Group said, “As a pioneer for mobile classifieds in the region, Carousell Group has been constantly working to remove friction and enable secure, seamless transactions. With the use of AI and data, we have been focused on accelerating our recommerce leadership in the region to make buying secondhand trusted and convenient. This, in turn, will help to solve the meaningful problem of overconsumption with recommerce and thus make secondhand the first choice for consumers.”
The Carousell Recommerce Index (2021 Report) is available for download here.
– END –
About Carousell Group
Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. Visit here for more information.